Category: iOS

Growth Of Mobile Applications

Posted on December 28, 2021 by in iOS, Mobile Technologies

A mobile application, most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet. Mobile applications frequently serve to provide users with similar services to those accessed on PCs.

The purposes of the apps is to provide utility, productivity, and navigation to entertainment, sports, fitness, and just about any other imaginable.

Smart watches and fitness trackers are two examples of how mobile technology is changing. The internet for things (IoT) has allowed for technologies like remote control of home appliances, heating and security  systems; there is no doubt that things like this are the future of the IoT. From innovations like a connected car, health monitors, Google glass, fitness trackers and latest smart watches, the future of mobile application seems to integrate them perfectly into all aspects of our lives.

But, before starting to work on one, Let’s go to know some app usage stats that can help you create an intelligent app development and marketing strategy.

Mobile Usage

Almost everyone is having a smartphone today and the usage of smartphones in people’s day-to-day life is growing exponentially. There are 5.29 billion mobile phone users in the world today, according to the latest data from GSMA Intelligence and in it 3.2 billion people are using smartphones in the world and the growth of mobile applications has been steadily on the rise anchored on the swelling number of smartphone users across the world.

  1. Internet usage on mobile has been rising as desktop internet usage has stalled
  2. Americans spent eight percent more time on mobile than watching live TV each day.(Source)
  3. Generation Z (ages 6-24), Millennials (ages 25-40), and Gen X/Baby Boomers (ages 41-75) spend 16 percent, 18 percent, and 30 percent more time year-over-year,respectively, in their most-used apps. (Source)
  4. Only eight percent of time spent on mobile is spent using a web browser (Source)

In 2021, China had more smartphone users than any country in the world at almost 912 million. India had the second most smartphone users, although less than half as many as China.

Mobile App Downloads

It is not surprising that an average smartphone user has more than 40 apps installed on their phone. However, only 10 to 20 are the apps are actively used.

    • The iOS App Store launched in 2008 with an initial 500 applications available.Today, 1.85 million different apps are available for users to download. Android users have even more from which to choose, with 2.56 million available through the Google Play Store. (Source)
    • In the third quarter of 2021, users downloaded 27.6 billion apps from Google Play. In contrast, mobile app only generated roughly 8.1 billion downloads in the Apple App Store. The Google Play platform has always made up the bulk of app downloads but the Apple App Store is stronger in terms of revenue generation.
    • There is a report from Statista saying that for every four non-gaming applications available on the App Store, there is a gaming application.
    • According to Statista, the market share of Android devices is 87% and hence, the competition in Google Play Store is a lot lighter than in the App Store and it underscores the scope for market growth in Google Play Store for various mobile app development initiatives in India that wish to list their applications in these stores.
    • Apple’s App Store has over 500 million weekly visits.
    • Social media mobile apps are the most used app category

Google Play Vs App Store Downloads

Google Play Store and the App Store are the most recognizable app stores in the world. People with devices running on the iOS will download the apps that they need from the Apple App Store while users with devices running on Android OS will download apps from Google Play Store. The total number of downloads in Google Play Store was 27.6 billion in the second quarter 2021. During the same quarter, the number of app downloads in the App Store was 8.1.

Number of Apple App Store and Google Play mobile app downloads worldwide from 3rd quarter 2016 to 2nd quarter 2021

Most Popular App Categories

we can say the mobile application market has exploded in recent years. People are more focused to build a mobile app using the latest technology trends. Because apps are an integral part of the whole smartphone ecosystem, whether it’s iOS or Android. These apps are what truly make the mobile experience engaging and fun.

Now, these apps are split and bundled under different categories of mobile apps. The categories are formed depending upon the features of the mobile applications.

There are over 20 categories of mobile apps. The Google Play Store has about 33 mobile app categories. On the other hand, the App Store from Apple has about 24 categories of mobile applications.

The top 5 most popular app categories – Games, Business, Education, Lifestyle, and Utilities make up about 50% of app share on Apple’s (iOS platform) App Store. (Source: Statista)

As of June 2021, business apps were the second-most popular category in the Apple App Store with a share of 10.10 percent of active all apps being business apps. Games were the most popular iOS app category, accounting for a total of 21.49 percent of active apps.

Most popular Apple App Store platform categories in June 2021, by share of available types of apps

Global Apple & Android Apps Spending

There’s an app for almost everything these days. From online delivery of food, groceries,and day-to-day stuff. And people aren’t shy of spending money on the apps.

Overall consumer spending on in-app purchases, premium apps, and subscriptions grew 15.1 percent Y/Y to $33.6 billion from $29.2 billion, across Apple’s App Store and Google Play Store in the first half of 2021.(Source)

Compared to the Play Store, Apple’s App Store saw relatively modest growth. The revenue from App Store grew 13.2% – from $19 billion to $21.5 billion compared to last year

According to International Business Times, the App Store receives over 1,000 app submissions every day.

How to market an app

Over around four million of apps are available from the world’s leading app store today. Marketing strategy is the only way to stand out in today’s app market

While focusing on mobile app development and building an app that functions properly is a central factor for success, if users’ don’t know the product exists, your hard work is worthless. Before developing any  applications have a complete understanding to the below questions to make your app’s success.

    • Who is the target audience for your app?
    • Why will they be interested in your product?
    • How are your competitors currently targeting the same audience?

And this are the some essential app marketing strategies

    • App Store Optimization

    It is the process of improving your app’s visibility in the App Store and Google Play Store. It requires you to identify and utilise keywords that will help your app rank high in the App Store. It is also essential to include screenshots of your app and a video of in-app use. You can also make use of secondary app categories so users have more than one way to find your app

    • Social media marketing
    • Paid user acquisition campaigns
    • Influencer marketing


Mobile apps have significantly grown over the past few years. And mobile apps industry industry isn’t showing signs of slowing down any time soon. And the future of the mobile app industry is very bright with over 3.2 billion smartphone users and 1.14 billion tablet users worldwide, there’s a good market for mobile apps. And studies shows that 88% of mobile usage was spent on apps. And some apps have become an extension of ourselves.

Posted By: Ravi Teja Koduru Siva Naga, Osmosee


App Clips! How Can App Clips Help Your Business Acquire More Customers

Posted on August 10, 2020 by in iOS

Twelve years ago Apple revolutionized the industry with the launch of App Store, and nine years ago Apple came up with a phrase, “There’s an application for that!”. In June 2020 at WWDC, the phrase saw itself getting tweaked: “There’s an App Clip for that“.

It is the first time, the tech giant took user experience outside of application install.

What is App Clip ?

An app clip is a small part of your app that’s discoverable at the moment it’s needed. The App clips are designed to be lightweight and fast so that the users can open them expeditiously. Whether they’re ordering take-out from a restaurant or renting a scooter, users will be able to start and finish an experience from your app in seconds. And when they’re done, you can offer the opportunity to download your full app.

App Clips offer your users two functionalities: to use a small part of your application and download the full application.

Use the sub-part of your application – Users only function around that part of your application which is needed at that moment. This functionality is based on a specific feature or feature set of your application.

Download the full application – For making it easier for your customers to access the entire application, you can present an option for download at an appropriate time in your app clip. You can even persist any information the user has provided and seamlessly transition it to the full app.

How Are App clips Made Discoverable?

  •  App Clip Codes – By 2020 end, Apple will offer the tools needed for creating the app clip codes. But it doesn’t mean we cannot appreciate what is to come. The app clip code would have an encoded URL and an NFC tag, which would enable the code to eb tapped and scanned by the iPhone camera.
  •  NFC Tags – Users can tap their iPhone on NFC tags that you place at specific locations to launch an app clip, even from the lock screen.
  •  QR Codes – You can place QR codes in specific locations for enabling users to launch the app clip by scanning the code through their camera app or barcode reader.
  •  Safari App Banner – When your webpage is configured with a Smart App Banner for app clips, users can just tap to open it from there.
  •  Links in Message – By enabling sharing inside your app clip, users would be able to send it via iMessage to their acquaintances. The receiver, on the other side, will be able to open it straight from their messages.
  •  Place Cards in Maps – If your app clip is linked to a particular location, you can register it to appear on a place card in Maps, which users will be able to directly open.

How Can App clips Help in Business?

Spot advertising

The conversion will undoubtedly grow because companies will now be able to start their spot advertising campaigns offering services and info about themselves only when such services or data are really necessary for their target audience. The customer receives the opportunity to use exactly that feature that best suits the background.

Preserving Privacy

At the same time, the customer privacy level remains high, and that is extremely important nowadays. The emerging tool will bring benefits to businesses, users, and Apple itself.

Easy Pay

What’s more exciting is that with the close integration of Apple Pay, you don’t have to worry about saving payment information as long as your application supports “Sign in with Apple”.

Offline Support

The support for offline applications through QR scan and NFC tags makes it a great way for the brick-and-mortar business owners to acquire customers. All they have to do is integrate the functionality of app clips in their business’s iPhone application.

For a platform provider who services businesses, may create several app clip experiences in App Store Connect and use a single app clip to power them all. To people using the app clip, it appears with the branding of an individual business or location instead of your own branding.

Use consistent branding

When people see the app clip card for a business, the brand for that business is front and center. Tone down your own branding and make sure the branding for the business is clearly visible to avoid confusing people when they enter the app clip experience.

Consider multiple businesses

An app clip may power many different businesses or a business that has multiple locations. In both scenarios, people may end up using the app clip for more than one business or location at a time. The app clip must handle this use case and update its user interface accordingly. For example, consider a way to switch between recent businesses or locations within your app clip, and verify the user’s location when they launch it.

Where Can Users Resort to App Clips?

The main purpose of this tool is to increase user engagement, making it as easy as possible for users to interact with any app. In fact, any company providing a mechanism for quick goods or services ordering can use App Clips.

Here are some of the examples:

  • Gift certificate or discount coupon activation;
  • Bicycle or electric scooter rental payment;
  • Facility access ticket validation;
  • Electronic queue management (for example, in a bank);
  • Cafe order payments;
  • Cars park spot rental;
  • Hotel self-check-in;

Such mini-apps will greatly accelerate customer interaction with a company offering goods or services required by users.

Posted By: Anand Prakash, Osmosee

App store review process simplified

Posted on September 7, 2018 by in iOS


App Store has millions of apps and they are growing in number. Apple paid a total of 100 billion U.S. dollars to iOS app developers. It’s a large market with a large number of users and App developers. If this gives you motivation to upload your app to the App Store, tag along and we will give some valuable tips and tricks to pass through the App Store review process.

Tips to sail through App Store review process

Posted on June 9, 2017 by in iOS


We all might have gone through a situation at some point in Apple’s review process, where our app consistently gets rejected. You would have also thought that it is difficult to get approval for new apps. But it is very simple to get the approval if we abide by the review guidelines.

We have been in your shoes with the review process. With the experience we’ve gained over time on Apple’s review process, we’ve cracked the key to get an app reviewed and approved for listing in the Apple App Store. Compiled are the list of things you can do to reduce the review time, which have helped us immensely for the successful approval of our apps in a single go.

Reusable class for UI controls on iOS

Posted on March 20, 2017 by in iOS


Most of the UI controls are usually provided by Apple while developing an app. Depending up on the requirements, it is common to change the default behavior and design of a UI control to create an app with uniform look and feel.

It is not only tedious but a bad practice to design/alter each control separately. Moreover, the process of altering each control not only time-consuming and cost-intensive but often prone to human error which could cause all sorts of compatibility problems with any other interdependent apps or systems.

iOS App Launch using Geo-fencing

Posted on February 24, 2017 by in iOS

We’re currently working on updating this post. It’ll be back soon! Sorry for any inconvenience caused.

Prevent iOS from zooming in on input fields

Posted on January 5, 2017 by in General, iOS, Mobile Technologies

Developing a responsive website that works well across various browsers and devices is tough. The difficulty is compounded by the fact that browser vendors keep adding distinct behaviors to improve user experience. We recently faced an issue with the auto zoom-in feature in Safari on iOS. 

Push Notification using APNS

Posted on December 12, 2016 by in iOS, Mobile Technologies

1.  Introduction

Apple Push Notification service (APNs), which was launched with iOS 3.0 on June 17, 2009, facilitates sending small sized information to mobile devices remotely. Such information is called a notification and can include:

  • Badge
  • Sound
  • Custom title text alerts
  • Payload

However, delivery of the messages to the intended devices is not guaranteed even though the APN server has accepted the messages. One must pay attention to the below constraints while sending a message:

Play with advanced BLE

Posted on June 16, 2015 by in iOS


Bluetooth Low Energy or BLE has become very popular now a days as it is widely used in personal fitness gadgets, home automation products etc. Although BLE is similar to classic Bluetooth, its power consumption is less. Almost all major operating systems natively support BLE such as iOS 5 and later, Windows Phone 8.1, Android 4.3 and later, BlackBerry 10.