Category: Mobile Technologies

Growth Of Mobile Applications

Posted on December 28, 2021 by in iOS, Mobile Technologies

A mobile application, most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet. Mobile applications frequently serve to provide users with similar services to those accessed on PCs.

The purposes of the apps is to provide utility, productivity, and navigation to entertainment, sports, fitness, and just about any other imaginable.

Smart watches and fitness trackers are two examples of how mobile technology is changing. The internet for things (IoT) has allowed for technologies like remote control of home appliances, heating and security  systems; there is no doubt that things like this are the future of the IoT. From innovations like a connected car, health monitors, Google glass, fitness trackers and latest smart watches, the future of mobile application seems to integrate them perfectly into all aspects of our lives.

But, before starting to work on one, Let’s go to know some app usage stats that can help you create an intelligent app development and marketing strategy.

Mobile Usage

Almost everyone is having a smartphone today and the usage of smartphones in people’s day-to-day life is growing exponentially. There are 5.29 billion mobile phone users in the world today, according to the latest data from GSMA Intelligence and in it 3.2 billion people are using smartphones in the world and the growth of mobile applications has been steadily on the rise anchored on the swelling number of smartphone users across the world.

  1. Internet usage on mobile has been rising as desktop internet usage has stalled
  2. Americans spent eight percent more time on mobile than watching live TV each day.(Source)
  3. Generation Z (ages 6-24), Millennials (ages 25-40), and Gen X/Baby Boomers (ages 41-75) spend 16 percent, 18 percent, and 30 percent more time year-over-year,respectively, in their most-used apps. (Source)
  4. Only eight percent of time spent on mobile is spent using a web browser (Source)

In 2021, China had more smartphone users than any country in the world at almost 912 million. India had the second most smartphone users, although less than half as many as China.

Mobile App Downloads

It is not surprising that an average smartphone user has more than 40 apps installed on their phone. However, only 10 to 20 are the apps are actively used.

    • The iOS App Store launched in 2008 with an initial 500 applications available.Today, 1.85 million different apps are available for users to download. Android users have even more from which to choose, with 2.56 million available through the Google Play Store. (Source)
    • In the third quarter of 2021, users downloaded 27.6 billion apps from Google Play. In contrast, mobile app only generated roughly 8.1 billion downloads in the Apple App Store. The Google Play platform has always made up the bulk of app downloads but the Apple App Store is stronger in terms of revenue generation.
    • There is a report from Statista saying that for every four non-gaming applications available on the App Store, there is a gaming application.
    • According to Statista, the market share of Android devices is 87% and hence, the competition in Google Play Store is a lot lighter than in the App Store and it underscores the scope for market growth in Google Play Store for various mobile app development initiatives in India that wish to list their applications in these stores.
    • Apple’s App Store has over 500 million weekly visits.
    • Social media mobile apps are the most used app category

Google Play Vs App Store Downloads

Google Play Store and the App Store are the most recognizable app stores in the world. People with devices running on the iOS will download the apps that they need from the Apple App Store while users with devices running on Android OS will download apps from Google Play Store. The total number of downloads in Google Play Store was 27.6 billion in the second quarter 2021. During the same quarter, the number of app downloads in the App Store was 8.1.

Number of Apple App Store and Google Play mobile app downloads worldwide from 3rd quarter 2016 to 2nd quarter 2021

Most Popular App Categories

we can say the mobile application market has exploded in recent years. People are more focused to build a mobile app using the latest technology trends. Because apps are an integral part of the whole smartphone ecosystem, whether it’s iOS or Android. These apps are what truly make the mobile experience engaging and fun.

Now, these apps are split and bundled under different categories of mobile apps. The categories are formed depending upon the features of the mobile applications.

There are over 20 categories of mobile apps. The Google Play Store has about 33 mobile app categories. On the other hand, the App Store from Apple has about 24 categories of mobile applications.

The top 5 most popular app categories – Games, Business, Education, Lifestyle, and Utilities make up about 50% of app share on Apple’s (iOS platform) App Store. (Source: Statista)

As of June 2021, business apps were the second-most popular category in the Apple App Store with a share of 10.10 percent of active all apps being business apps. Games were the most popular iOS app category, accounting for a total of 21.49 percent of active apps.

Most popular Apple App Store platform categories in June 2021, by share of available types of apps

Global Apple & Android Apps Spending

There’s an app for almost everything these days. From online delivery of food, groceries,and day-to-day stuff. And people aren’t shy of spending money on the apps.

Overall consumer spending on in-app purchases, premium apps, and subscriptions grew 15.1 percent Y/Y to $33.6 billion from $29.2 billion, across Apple’s App Store and Google Play Store in the first half of 2021.(Source)

Compared to the Play Store, Apple’s App Store saw relatively modest growth. The revenue from App Store grew 13.2% – from $19 billion to $21.5 billion compared to last year

According to International Business Times, the App Store receives over 1,000 app submissions every day.

How to market an app

Over around four million of apps are available from the world’s leading app store today. Marketing strategy is the only way to stand out in today’s app market

While focusing on mobile app development and building an app that functions properly is a central factor for success, if users’ don’t know the product exists, your hard work is worthless. Before developing any  applications have a complete understanding to the below questions to make your app’s success.

    • Who is the target audience for your app?
    • Why will they be interested in your product?
    • How are your competitors currently targeting the same audience?

And this are the some essential app marketing strategies

    • App Store Optimization

    It is the process of improving your app’s visibility in the App Store and Google Play Store. It requires you to identify and utilise keywords that will help your app rank high in the App Store. It is also essential to include screenshots of your app and a video of in-app use. You can also make use of secondary app categories so users have more than one way to find your app

    • Social media marketing
    • Paid user acquisition campaigns
    • Influencer marketing


Mobile apps have significantly grown over the past few years. And mobile apps industry industry isn’t showing signs of slowing down any time soon. And the future of the mobile app industry is very bright with over 3.2 billion smartphone users and 1.14 billion tablet users worldwide, there’s a good market for mobile apps. And studies shows that 88% of mobile usage was spent on apps. And some apps have become an extension of ourselves.

Posted By: Ravi Teja Koduru Siva Naga, Osmosee


How To Create The Best User Experience For Your Application?

Posted on February 25, 2019 by in Mobile Technologies, Software Development

Best user Experience For Your Application
“Steve Jobs has correctly called out in of his quotes that “Design is not just what it looks like and feels like. Design is how it works.”

We use the Internet in our own way; would want it to be fast, informative and hassles free. As we all like our internet for entirely different things that suit our interests. No doubt, the Internet dispenses our functional data, news and knowledge for our personal, social and economic building and with that, it is up to us how to make our time on the 24X7 world wide web, worthy and productive.

The time could be made productive, and browsing could be easily possible if only we have software that can help us use this feature(the internet) by giving us the best user experiences. What best than Osmosys that has implied a few tips and ways to give us, the users the best experience of the applications that we use.

An application is made for users that can use it for a purpose. Out of a hundred things of an application’s features, one key element should be that- it should be User-Friendly. Providing users with a quality app will make a mark in the market and also will encourage users to build trust in you.

For building an application, the users are looking for and something that can help them meet their expectations and also go beyond it, we must understand and keenly focus on their needs and expectations. We can do that by looking deep at their patterns and psychological behavior and achieve our goals to satisfy users.

Collecting user data and understanding user pattern is just the initial step of the long Osmosys journey. Today’s mobile users have been demanding a lot more from apps to retain them and to attract them for coming back again and again after the initial download. We at Osmosys understand that the best user interfaces are the ones that go beyond their way to provide the users with easy to learn, simple to browse and effortless right tools.

User experience, which is the value that the user gets while using the app is an essential element in retaining them. Listed below are a few of those highly used tips and tactics by Osmosys that helps one create the best user experience for the apps in its life cycle.

1) Understanding:


Design nullifies the problem. To provide better solutions, you have to understand the challenges faced by the user. A proper understanding of the user requirements is the first step
you need to proceed with before designing the product.

To understand the requirements, you can follow industry standard user research methods including group and individual reviews. Along with that you can also include interviews with the client himself and showcasing the existing products you have and getting feedback for that and try implementing the input and come up with better-improved products.

Once you get an understanding of what people think and want, you can build a product that helps them act to your analysis.

2) Research:


One of the best things a product have in it is a combination of best features. This is possible only when you do research. The design team should do their research work to explore how the world is accepting such products and what else would they like to add.

  • When you do keen research, you’ll also get to know what your competitors are up to and get inspiration from their work
  • While researching, always have in mind: Analysis of competitors approaches
  • Research on similar features across the world
  • Study of the latest User experience design principles and trends
  • But keeping it all parallel to your own user experience guidelines

3) Sketch And Design:

Sketch And Design
After noting the user wants and preferences, you have to make sure the design is ready for a quick scanning as user behaviors very much on mobile devices. It also needs to be glacable; where glanceability refers to how quick and easy the visual design could convey the information.
Maintaining visual consistency with the major facts, such as- the colors used, a set palette needs to be used, alongside the typography, and all other design elements. All these together will create a seamless visual flow that will usher users from the initial component of the design to other factors that shall help them complete their work and meet their goals with ease.

Key points while Sketching and Designing:

    • Create ideas and work on basic sketches/ designs
    • Some sessions with stakeholders to get their reviews from a technical perspective
    • Re-doing sketches and conducting re-test them with stakeholders
    • Design UI images
    • Finalize theme, guidelines required and specs for the implementation
    • Design icons to display on screens

4) Personalize:


Personalization comes into picture when the past behavior visits are recorded accurately by
an app and is being stored for retargeting purposes. If a user has been detected with specific buying patterns, you can provide them with suggestions and deals to assist them when they’re about to make a purchase. Personalization helps provide a unique, admissible experience to the user. The better the aligned experience is with a user’s needs and preferences, the more likely they are to build trust in you and willing to continue to use the application.

5) Reducing Search Effort::

When you help your users find what they need swiftly to satisfy their needs and drive conversion rates. There are a lot of strategies one can use and implement into your app such as searching by keywords and barcode scanning. Providing users with customizable search option and filters to guide them directly to exactly what they’re looking for and this would significantly increase conversion rates. As the sole purpose of this method is to help users find what they’re looking for so it’s important that the search engine integration doesn’t filter down to 0 results.

6) Implement:


Since technical staff engages in the early stages of the process, they can start implementation while the Design phase is still under the process.
The Development team builds back end functionality first and thereby connects it with UI
when the design artifacts are in their possession.
It is always advised that the Design team involves in this step to enhance the development phase.

7. Assure Security and Trustworthiness:

Assure Security and Trustworthiness:

At the end, everything between a manufacturer and the user comes down to ‘Trust.’ A relation that is built on trust lasts longer and we need to put this to practice. A Mcafee online study confirms that they’ve found privacy-invading apps more common these days. With most of them containing virus malware.

8. Evaluate:


Once you’re done with the understanding the users’ requirements and have designed the product as per their need and have created a trust with the user as the product features are implemented, the end product is evaluated based on the following factors:
Whether the product made or the system created is usable? Is it swift and feasible to use for the end user?
Is it easily searchable app?
Does it provide the expected solution to user’s concerns and queries?

The credibility of the product is also a critical factor in helping the user make the decision for using it because of the experience it provides


By following above amazing tips and tactics listed by Osmosys, a greater user experience can be provided. All the major stakeholders of your company help you in the process by performing their tasks assigned and the duties designated to them. This would be the best way to retain your existing clients and also attracting new users in the market.

For more such tips and help regarding your software, you can contact us, at Osmosys.

Learn How To Build A Mobile App From Scratch

Posted on January 24, 2019 by in Mobile Technologies

We are all now living in the rapid-fire world where everything is fast-paced. Everything is available at our fingertips just a few taps away; be it communications, shopping or even the necessities of life like food and shelter. There is an app in your mobile for each and every need of yours, and thus the mobile app market is growing and advancing dramatically.

As a result, the mobile marketing industry is becoming exceedingly competitive. To assure the publicity of an app in such a complicated scenario, one needs to be very critical regarding the procedure while developing an app. For creating a prosperous mobile app, there is a well-organized strategy for mobile app development.  

Mobile App Download Statistics

Source –Statista

Creating an app can be an appalling experience. The elaborate expenses, complex design administration, a long period of struggle, technical strings, and many high-priced risks along the way might be the reason for that. We have summarized ten steps to creating a successful mobile application to help you out in this process.

Let us build your mobile application to make sure it is a success

Step 1: An Idea Can Change Everybody’s Life!

The beginning of any mobile application has to be with the idea that can be a solution to a given problem. This solution may be existing in the market already, but how uniquely and comprehensively this solution works makes the app more successful in the market. The objective is to make the app a “need to have” product that one cannot omit in their mobile phone.

The core of everything is an idea be it training, helping people, entertainment, or even changing the world. Ideas often develop from your interests and passion. There might be a lot of ideas when one starts thinking about it in the beginning, and it will be tough to decide which of them is the most assuring.

Mobile App

Step 2: Sherlock Holmes Mode On! The Scope And Features Of The App

The identification of the following is essential for getting started with a mobile app:

Target audience Defining your audience, will help you point out which categories the app might belong to. During the app development process, this will assist in making informed decisions to get the best out of the design and application.

The app platforms – Devices and mobile platforms must be selected considering the battery life, hardware performance, and other supportive features like device support, coverage, performance, etc.

Revenue model – The app market is prospering extraordinarily. A lot of models of generating revenue from mobile applications include paid applications, pay per download, separate app, advertisements, subscription, and in-app premiums.

Nevertheless, the developer’s plan has to be in harmony with the app. Attracting the user and spending money on the various aspects of the app is essential for the developer.

Step 3: Design Is Thinking Made Visual


Designing of an app is a significant factor responsible for the success of it in the market. The developer of the app should focus on the UI layout, multi-touch gestures for touch-enabled devices and consider program design patterns as well. One could design the most attractive app in the whole world with very beneficial characteristics, but if the user onboarding process is not a strong one, the app will not be either. The user onboarding indicates the process of adding a distinct user to a given mobile app to accentuate the app’s efficiency and promote a growing, simple first-time use.

Step 4: Identification Of The Approach – Native? Web? Or Hybrid?

Choosing the correct approach for the development an app is highly essential. Ideally, the app development approach must be within the time and budget constraints of a client. Native apps are developed to enable delivering the choicest user experience yet need considerable time and skill to be developed. On the other hand, web apps are cheap and quick ones that can be developed and run on multiple platforms.

The hybrid approach is the latest one in developing an app. This approach combines the prebuilt native cases with web coding in order to obtain a win-win situation. This approach allows the developer to augment the web code in accordance with the native languages to create a unique experience and also access the native APIs which are not yet accessible through JavaScript.

Step 5: Developing The Conversation With The Idea – Prototype!

Developing The Conversation

The next step after identifying the approach is developing the paradigm or an experimental prototype of the app. In this process, the idea is taken and turned into an application with the requirements to check whether it is functional or not.

A model of the app also helps in demonstrating the critical features to prospective investors for the app. It is beneficial to attract possible buyers, to work with manufacturers and to find registered licensees.

Ensuring that the security of the app is intact while making this prototype is essential to secure it from unauthorized users and the access to data.

Step 6: Integrate An Appropriate Analytics Tool

Analytics Tool

The need to incorporate relevant analytics that gives a comprehensive picture of how many visitors use the app, how they landed on the site and how do they keep coming back. Some mobile analytics tools that help in the process are Google Analytics, Flurry, Localytics, Mixpanel, and Preemptive. Using data science and predictive analytics, in mobile apps, can make the apps highly commercial.

Different types of data are collected through the analytics, and this includes the users’ session activity, their geographic area, the steps taken by them while using the app, the elements of the app that engages them, and the reports of the app’s wrecks and possible system bugs.

Step 7: Identifying Beta-Testers

The first opportunity and a crucial task to get feedback and remarks from the users is Beta testing. It enhances the visibility of the app in the app store. It not only reduces the product risk but also helps you gain that first hit in the app store. Identification of the target audience enables you to determine the right testers for the beta tester recruitment. Before the beta testing, the app is tested on different platforms, taking into account the bulk of devices that eliminate bugs. Beta testing is also the best way to get real-time criticism from target customers.

 Step 8: Deploying The App

A customized schedule and the direction of the movement of discharges to test and live conditions are essential for deploying the app. Ensuring that the integrity of the live environment is secure and that the right elements are released is the primary objective of Deployment Management.

Step 9: Capturing Metrics

There is a significant growth in the mobile app users considering the present decade. Thus, the need to get proper metrics is exceptionally essential.  The reason why users miss to achieve sought out user actions including in-app purchases or ad clicks is implied in the Funnel analysis. Surveying the social sharing helps to gain an understanding of the aspects of the app that are attracting the attention of users.

Correlating this demographic data with the behavior of the user and tracking the time and location gives an insight into the circumstances in which the app is used.

Step 10: Upgrading The App

Upgrading The App

Not updating innovative features to the app establishes a risk to loses its usability in the long run. Improving your app with innovative features enhances its visibility along with downloads of an app. It is vital to ensure tha the app is updated to meet new guidelines offered by the different platforms.

Using the steps mentioned above, the development of an app ensures success in the long run. Having said that,  it is almost impossible to pen down the precise steps responsible for the success of an app.

Do you need help in building a mobile app for your business? Contact us.

Location updates and path tracking in Android

Posted on July 18, 2017 by in Mobile Technologies


In this era of rapidly changing technology, mobile devices have made their way into all spheres of an individual’s life. Their role in daily life has been increasing tremendously and they are being used for much more than the basic purpose of communication. Android has emerged into the mobile world with an intention to develop a mobile platform OS. It has a tremendous potential in developing smart phones which are aware of its owner’s location and preferences.

Prevent iOS from zooming in on input fields

Posted on January 5, 2017 by in General, iOS, Mobile Technologies

Developing a responsive website that works well across various browsers and devices is tough. The difficulty is compounded by the fact that browser vendors keep adding distinct behaviors to improve user experience. We recently faced an issue with the auto zoom-in feature in Safari on iOS. 

Push Notification using APNS

Posted on December 12, 2016 by in iOS, Mobile Technologies

1.  Introduction

Apple Push Notification service (APNs), which was launched with iOS 3.0 on June 17, 2009, facilitates sending small sized information to mobile devices remotely. Such information is called a notification and can include:

  • Badge
  • Sound
  • Custom title text alerts
  • Payload

However, delivery of the messages to the intended devices is not guaranteed even though the APN server has accepted the messages. One must pay attention to the below constraints while sending a message:

Few tips from our Ionic & Angular JS experience

Posted on October 28, 2016 by in Mobile Technologies

1. Screen Resize

IONIC allows to adjust the screen height whenever the current view is updated, either by loading a new screen or by inducing dynamic HTML. If the screen height adjustment is not handled properly, user will perceive a long delay before they can scroll to the end of the view. It is observed that; such height adjustment can take up to 10 to 15 seconds which is bad UX. To handle this gracefully, snippet similar to the below can be used, where ‘.element’ has to be replaced with the actual Id/CSS class name of the UI element.

Calling a JSON based ASP.NET web-service from an Android phone

Posted on July 20, 2013 by in Mobile Technologies

Our first task, in the quest of mastering the Android platform involved calling an ASP.Net based web service from an Android phone, and passing it simple contact information data – Name, Email, and Address. Once the control reaches the web service, we write that data into a CSV file.

Doing this successfully would allow us to take the core of our processing away from Java/Android into C#.

To call a web service we’ll need to access the web service across the network, for which we’ll need PERMISSIONS to access the user’s internet, WI-FI and/or Data Connection. Add the following to our AndroidManifest.xml file,