AI

Imagine a world where understanding each customer's unique needs and preferences isn't just a dream but a daily reality for businesses. As dawn breaks in 2024, this world is not a figment of imagination but a tangible reality, thanks to the revolutionary impact of Artificial Intelligence (AI) in Customer Relationship Management (CRM). Let us take you on a journey back to just a few years ago. Businesses, large and small, grappled with the challenge of deciphering vast amounts of customer…

Imagine a small cafe where every customer's preference is remembered – from their favourite table to their usual order. This personalised attention is what made the cafe a community favourite.  Now, envision this level of hyper-personalisation, but on a larger, digital scale. This is what AI in CRM is achieving today. It’s transforming customer experiences from generic interactions into tailored engagements, mirroring that personal touch of the small cafe but amplified through technology.  This blog will explore how AI is…

Customer segmentation is the process of grouping customers into specific subsets based on common characteristics such as demographics, interests, needs, or behaviors. The goal is to target each segment effectively and optimize the customer experience. With the rise of big data and AI, businesses now have access to more customer data than ever before, enabling more strategic and personalized segmentation.  For companies using CRM systems like Microsoft Dynamics 365, AI-powered customer segmentation unlocks major opportunities to improve sales, marketing, and…