Benefits of AI in CRM – Blog – Osmosys Software solutions

Personalising Customer Engagement in 2024: How AI in CRM is Introducing and Shaping the Future

Prateek
December 21, 2023
AI
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Sarah, a small business owner, recently stepped into the world of AI-powered CRM. Initially overwhelmed by the complexity, she soon found herself surprised by the transformation it brought to her customer interactions. Today, CRM systems are pivotal in nurturing customer relationships, and with AI integration, they're evolving from mere organisational tools to dynamic engagement platforms. Statistics show that incorporating CRM AI can lead to a 50% increase in leads and appointments, a 60% improvement in closing rates, and a 40%…

Prateek
December 15, 2023
CRM
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By 2025, Gartner predicts that over 85% of customer interactions will be managed without a human. That means generative AI will interact with customers and solve their issues. This statistic underlines the transformative power of artificial intelligence (AI) in reshaping the landscape of customer interactions and relationships. The benefits of AI in CRM are not limited to just large enterprise organisations but the entire ecosystem of technology, including the cloud and big data. This means that regardless of the size…