Why Should You Customize Your CRM?

Posted on January 30, 2019 by in CRM Solutions

Customize Your CRM

Bringing in new customers and clutching to the existing ones is essential for sustained business success and growth. Securing a prominent market share and marketing great products or services is only half the battle.

A lot of companies look forward to Customer Relationship Management Systems (CRM) to assist them in delivering the best desirable experience. From establishing a strong outset during the sales procedure to fostering a constant, repetitive customer interaction aided with personalized support and service.

The essence of any business lies in its relationship with customers. It is crucial to handle this relationship to build loyalty, that in turn results in a long term revenue path for the company. Earlier, this relationship was based on the interaction with the customer and a large set of files on rusted shelves that had all the necessary information about their transactions and feedbacks. But given the technological advancements of the 21st century, it has become an easier process with online CRM systems and applications that within no time help you access this information at your fingertips.

A Small Company Cannot Have CRM? NO!

What if the online CRM system can be adjusted according to your specific needs as you grow bigger? What if there is a chance to create it in no time? Looks surprising but did you know it is possible? That too with a no-code platform?

Nowadays, a highly-secure, no-code or low code app development platform in the cloud is designed keeping a business professional in mind. Simplifying and streamlining the app building process by bartering ancestral coding languages for a convenient point and click interface or drag and drop feature is done to aid a more straightforward interface.

Considering the advantages of a customized CRM, here are six benefits we have trickled down, keeping in mind both the corporate and customer POV.

  1. You’re The Captain Of Your Ship!

Nobody knows your people, the processes, potential prospects, and your clients better than you. In such a case, it might seem like there are restrictions put by a pre-designed CRM that makes you buy for features and functionalities that may not even be of any use for your company’s structure. Alternatively, you can give your invoicing, servicing, sales, marketing, and other client-centered employees a more flexible, and customized CRM database elucidation that not only streamlines but also automates the work that is already done, the way you want it to be done.

Captain Of Your Ship

There is also a provision of doing easy modifications against the clock as your business changes.

  1. Want Only The Icing And Not The Bread? Possible!

If you choose to go for a customized CRM, you can build it explicitly taking into account your staff’s needs briefly rather than customizing a unique solution—which usually entails a lot of professional coding to catch fire. Apart from this, if your company lies in the bracket where your IT department already holds an abundant project backlog to battle with, it becomes even more difficult. There are also instances where it could be moons before they even take action your application.

Want Only The Icing And Not The Bread

Packaged CRM solutions also come with complications that hinder you from an easy setup and implementation, demanding you to deploy and configure the whole system accurately. Even if you only want to use a small part of the functionality, this cannot be avoided.

  1. A Road That Accommodates All Types Of Lanes

Customized CRM systems unlike packaged ones, do not expect any support to modify anything, and it can be designed according to convenience for sales reps, marketing teams, support personnel, and others to develop their individualized dashboards. It also has the quality of instantly set up notifications and alerts, to organize and present custom graphs and papers in no time.

An exceedingly flexible, custom-built CRM system founded on the following parameters

(i) A centralized and no-code program that maintains data aggregation from a majority of the sources

(ii) Provides the facility to introduce roles and permissions

(iii) Promotes mobile-enabled access

(iv) Means information is always in the right place at the right time.

Road That Accommodates All Types Of Lanes

CRM operators and customers are widely the receivers of this feature since all the components ranging from higher sales perception to faster access to customer’s data for better cooperation are just a click away.

  1. Let The System Do It For You – Constant Automation

Another advantage of a customized and business-built CRM above a predesigned one is the capacity to swiftly and effortlessly automate particular assignments, processes, and workflows according to individual and department needs. This peculiar quality of customized CRM is beneficial to businesses that belong to the manufacturing industry where they might be handling numerous distinct orders.

Constant Automation

The ability to have an influence on possibilities for automation and to put them to reduce things such as human errors and process gaps can be useful in gaining further sales and serving customers in a reliable and lasting way. For instance, automatic alerts can be used to suggest a representative to follow up on a particular sales inquiry or to aid the process of a customer’s call about a product delivery or invoice being spontaneously channeled to the right person for quickened responses.

  1. Insights In A Swish

A predesigned CRM can by and massive crash when it comes to dicing and fragmenting the data according to your scope of work quickly. On the other hand, a custom-built CRM solution does not let this happen. It takes not more than a few minutes to sort and filter any data however you want for your team, executives and yourself. Instant access to up-to-date insights and well-informed efforts that help reduce business jeopardies, take hold on timeliness and increase coordination and competitiveness.

Insights In A Swish

  1. Effortless And Uncomplicated Reinforcement

A custom-built solution is not only considerably affordable than a predesigned one but also a far more flexible option. A convenient app production within the same no-code development program means that it can start minimally and be built out on a relevant ecoregion of CRM applications on your schedule and also comes with a feature of being calculated without taxing internal development resources.

For instance, you may begin with lead and sales tracker applications and document archives for easy access to the sales auxiliaries, schemes, and arrangements. Later on, you may move to automated inventory management, sales commissions, and more. The opportunities are infinite for you to explore with a customized CRM.


Although an off-the-shelf CRM arrangement can be considered as your likelihood as long as the information and process specifications are universal and established, for many, ready-made systems are too stringent. There are many chances that future updates, integration with other data sources, systems and applications or customization can become difficult or impossible. For companies that are starting small initially, these could be a significant financial burden when considered.

Do you need help in customizing a CRM for your business? Contact us.


Learn How To Build A Mobile App From Scratch

Posted on January 24, 2019 by in Mobile Technologies

We are all now living in the rapid-fire world where everything is fast-paced. Everything is available at our fingertips just a few taps away; be it communications, shopping or even the necessities of life like food and shelter. There is an app in your mobile for each and every need of yours, and thus the mobile app market is growing and advancing dramatically.

As a result, the mobile marketing industry is becoming exceedingly competitive. To assure the publicity of an app in such a complicated scenario, one needs to be very critical regarding the procedure while developing an app. For creating a prosperous mobile app, there is a well-organized strategy for mobile app development.  

Mobile App Download Statistics

Source –Statista

Creating an app can be an appalling experience. The elaborate expenses, complex design administration, a long period of struggle, technical strings, and many high-priced risks along the way might be the reason for that. We have summarized ten steps to creating a successful mobile application to help you out in this process.

Let us build your mobile application to make sure it is a success

Step 1: An Idea Can Change Everybody’s Life!

The beginning of any mobile application has to be with the idea that can be a solution to a given problem. This solution may be existing in the market already, but how uniquely and comprehensively this solution works makes the app more successful in the market. The objective is to make the app a “need to have” product that one cannot omit in their mobile phone.

The core of everything is an idea be it training, helping people, entertainment, or even changing the world. Ideas often develop from your interests and passion. There might be a lot of ideas when one starts thinking about it in the beginning, and it will be tough to decide which of them is the most assuring.

Mobile App

Step 2: Sherlock Holmes Mode On! The Scope And Features Of The App

The identification of the following is essential for getting started with a mobile app:

Target audience Defining your audience, will help you point out which categories the app might belong to. During the app development process, this will assist in making informed decisions to get the best out of the design and application.

The app platforms – Devices and mobile platforms must be selected considering the battery life, hardware performance, and other supportive features like device support, coverage, performance, etc.

Revenue model – The app market is prospering extraordinarily. A lot of models of generating revenue from mobile applications include paid applications, pay per download, separate app, advertisements, subscription, and in-app premiums.

Nevertheless, the developer’s plan has to be in harmony with the app. Attracting the user and spending money on the various aspects of the app is essential for the developer.

Step 3: Design Is Thinking Made Visual


Designing of an app is a significant factor responsible for the success of it in the market. The developer of the app should focus on the UI layout, multi-touch gestures for touch-enabled devices and consider program design patterns as well. One could design the most attractive app in the whole world with very beneficial characteristics, but if the user onboarding process is not a strong one, the app will not be either. The user onboarding indicates the process of adding a distinct user to a given mobile app to accentuate the app’s efficiency and promote a growing, simple first-time use.

Step 4: Identification Of The Approach – Native? Web? Or Hybrid?

Choosing the correct approach for the development an app is highly essential. Ideally, the app development approach must be within the time and budget constraints of a client. Native apps are developed to enable delivering the choicest user experience yet need considerable time and skill to be developed. On the other hand, web apps are cheap and quick ones that can be developed and run on multiple platforms.

The hybrid approach is the latest one in developing an app. This approach combines the prebuilt native cases with web coding in order to obtain a win-win situation. This approach allows the developer to augment the web code in accordance with the native languages to create a unique experience and also access the native APIs which are not yet accessible through JavaScript.

Step 5: Developing The Conversation With The Idea – Prototype!

Developing The Conversation

The next step after identifying the approach is developing the paradigm or an experimental prototype of the app. In this process, the idea is taken and turned into an application with the requirements to check whether it is functional or not.

A model of the app also helps in demonstrating the critical features to prospective investors for the app. It is beneficial to attract possible buyers, to work with manufacturers and to find registered licensees.

Ensuring that the security of the app is intact while making this prototype is essential to secure it from unauthorized users and the access to data.

Step 6: Integrate An Appropriate Analytics Tool

Analytics Tool

The need to incorporate relevant analytics that gives a comprehensive picture of how many visitors use the app, how they landed on the site and how do they keep coming back. Some mobile analytics tools that help in the process are Google Analytics, Flurry, Localytics, Mixpanel, and Preemptive. Using data science and predictive analytics, in mobile apps, can make the apps highly commercial.

Different types of data are collected through the analytics, and this includes the users’ session activity, their geographic area, the steps taken by them while using the app, the elements of the app that engages them, and the reports of the app’s wrecks and possible system bugs.

Step 7: Identifying Beta-Testers

The first opportunity and a crucial task to get feedback and remarks from the users is Beta testing. It enhances the visibility of the app in the app store. It not only reduces the product risk but also helps you gain that first hit in the app store. Identification of the target audience enables you to determine the right testers for the beta tester recruitment. Before the beta testing, the app is tested on different platforms, taking into account the bulk of devices that eliminate bugs. Beta testing is also the best way to get real-time criticism from target customers.

 Step 8: Deploying The App

A customized schedule and the direction of the movement of discharges to test and live conditions are essential for deploying the app. Ensuring that the integrity of the live environment is secure and that the right elements are released is the primary objective of Deployment Management.

Step 9: Capturing Metrics

There is a significant growth in the mobile app users considering the present decade. Thus, the need to get proper metrics is exceptionally essential.  The reason why users miss to achieve sought out user actions including in-app purchases or ad clicks is implied in the Funnel analysis. Surveying the social sharing helps to gain an understanding of the aspects of the app that are attracting the attention of users.

Correlating this demographic data with the behavior of the user and tracking the time and location gives an insight into the circumstances in which the app is used.

Step 10: Upgrading The App

Upgrading The App

Not updating innovative features to the app establishes a risk to loses its usability in the long run. Improving your app with innovative features enhances its visibility along with downloads of an app. It is vital to ensure tha the app is updated to meet new guidelines offered by the different platforms.

Using the steps mentioned above, the development of an app ensures success in the long run. Having said that,  it is almost impossible to pen down the precise steps responsible for the success of an app.

Do you need help in building a mobile app for your business? Contact us.

Top 6 Software Development Trends Predictions in 2019

Posted on January 19, 2019 by in General

The previous year has observed a substantial growth throughout the mobile app development trade, but 2019 is anticipated to be further innovative. It’s a well-known fact that we live in a world that is fast moving towards technological developments every moment. 2019, the last teen year for the rest of the century needs to have some importance when it comes to standing out in the technological development era.

Technology keeps growing as per the requirement of the user. Though it gets outdated, it is always useful in the future to know how the bugs should be resolved. Technology growth enables both change and progress in the user techniques and development of technology.

This year is anticipated to bring us the following fresh batch of software development trends.

     1. Programming Languages Come Back!

Experts have noted the process of primary functional programming language bouncing back as far as 2019 is concerned. But the trend forthwith continues to change the field of software development, and in 2019 it will seemingly grow even more established.

When it comes to programming languages, emphasis will place on tasks such as parallel computing support, qualitative error checking during the compilation process, and providing a compressed and expressive syntax.

Programming Languages

The programming language first developed by Konrad Zuse which is a high-level programming language known as Plankalkül, from 1942 to 1945 with a compiler programmed by Corrado Böhm in 1951.

The advanced programming language Cloud Computing was already existing as a technology, but it took a while to come into use as the bugs kept coming and the issues had to be resolved.

  1. Artificial Intelligence driven development

All through 2018, there was a clear trend of a rise in the platforms, applications, and tools based on Artificial Intelligence. These technologies have not only impacted the Internet and the software industry but also other sectors such as manufacturing, automobile, healthcare, legal, and agriculture.

AI-driven development is a blending of the best tools, technologies, and practices to build AI-equipped development tools and the incorporation AI into applications and software. The rapidly developing technology of AI grants significant development opportunities that a lot of companies have already been ready to grab.

Artificial Intelligence

Modern infrastructure and applications are producing recorded data which is captured for searching, indexing, and analytics. These massive data sets are obtained from the operating systems, server software, hardware, and application software. They can be correlated and aggregated to get insights and models. IT operations modify from being reactive to predictive while machine learning models are applied to these data sets.

  1. Blockchain Technology

Blockchain Technology

The blockchain technology is making a strong case for the future with various use cases. A few of its other uses are the distribution of resources, smart contracts, identity management, healthcare data, and supply chain management. The blockchain technology also facilitates the authentication of numerous large-scale transactions in seconds; one can anticipate businesses to cut their costs by employing it to the whole supply chain while streamlining the processes. There is an anticipation of the constant growth of this technology to happen in 2019.

The blockchain is a remarkable invention. Blockchain development will be not only about cryptocurrencies or crypto exchanges in 2019, but it will change the aspect of the healthcare and finance industries. Gartner analysts have published in their recent Trend Insight Report that “the blockchain revolution promises to touch every industry.”

  1. Cybersecurity


Hacking is the most common cyber threat all through the world with a new technique every day but is given insignificant importance. As the technology doesn’t seem to be emerging though it has been around for a while evolving as other techniques.

The evil hackers will never give up on hacking the data and get access illegally. They even continue to get through the most robust security measures. According to an expert, one of the three advancements to modify security are hardware authentication, cloud technology, and deep learning. Cybersecurity will be existent till we have hackers. Another that adds to the list is the data loss prevention and behavioral analytics.

  1. Augmented Reality and Virtual Reality

Augmented Reality and Virtual Reality

To enhance the use with environment  Augment Reality(AR) and to immerse the user in an environment Virtual Reality(VR) is used. Primarily, VR was used for gaming and also for training with VirtualShip.

VirtualShip is used to train Navy, Army, and Coast Guard Ship captains in the USA as it is simulation software. The famous game that went viral during the year 2017-2018 is and the perfect example of Pokemon Go.

The Virtual and Augmented Realities have tremendous potential in education, marketing, training, entertainment, and for injuries in the rehabilitation center. In the top reputed hospitals, these are used for trained doctors to do surgery and for deeper experience at the museum-goers too.

  1. Edge Computing

 Edge Computing

The major player Amazon Web Services(AWS) has become mainstream with Microsoft Azure and Google Cloud dominating the market. With more and more migration of business to a cloud solution, there is a growth in cloud computing. Edge Computing has taken over Cloud Computing, so no longer cloud computing is emerging.

The bugs of cloud computing have been realized as the quantity of data that are being dealt with started to increase. Edge computing was developed to overcome the flaws in cloud computing with better features and process with a way to bypass the latency caused and getting data to the data center for the procedure.


 As organizations go through the digital transformation, they also expect a potential to increase their exposure to risk. It seems like the two most important resolutions for the year 2019, is enhancing security and eradicating susceptibilities of development. The technology industry is now leading towards achieving more holistic and user-centric services that help satisfy customer expectations. The investment in technology holds the solution to advancement. However, it is a difficult proposition to predict trends in technology. Considering the relentless global competition and the accelerated speed of technological innovations, Osmosys plans and utilizes developing technologies to keep your business protected and at the vanguard of the industry.

App store review process simplified

Posted on September 7, 2018 by in iOS


App Store has millions of apps and they are growing in number. Apple paid a total of 100 billion U.S. dollars to iOS app developers. It’s a large market with a large number of users and App developers. If this gives you motivation to upload your app to the App Store, tag along and we will give some valuable tips and tricks to pass through the App Store review process.

The 5 Best Project Management Trends Shaping 2018

Posted on August 1, 2018 by in PineStem

This is going to be a big year for project management, but not because of a breakout in new tech or an influx of government-hired professionals. No, 2018 is going to center itself around emerging trends in the field. From role changes to hiring processes and more, here are the trends that will create a paradigm shift in project management.

Internship experience at Osmosys

Posted on July 25, 2018 by in Life of an Osmosee


On the 7th of May, I first stepped into Osmosys after having just passed out of my sophomore year at VIT, Vellore. To appease my university’s need for me to learn first-hand at a software company, and to fulfill my own thirst for learning, I joined Osmosys as a Software Development Intern.

Voice Calling Using Twilio in Node.js

Posted on July 19, 2018 by in Node.Js


Twilio refers to a set of web services, APIs and tools provided by the Twilio company. These are used to send and receive text/picture messages, make and receive phone calls, and embed VoIP calling into web and native mobile applications. They provided many helper libraries, available for various server-side programming environments like Node.js, PHP, .NET, Java, Ruby, Python, Apex etc.

In this blog, we will use the Twilio node module to implement inbound and outbound voice calls in Node.js.

Regret for inadvertent activity

Posted on July 17, 2018 by in General

Dear Subscriber,

A test post has been created inadvertently in the process of testing our new website. We regret for any inconvenience.


Team Osmosys

Handling accents and special characters in search

Posted on July 3, 2018 by in SQL

Users of countless software products use search often to locate what they need. Search, in it’s most simplest form, is to take a search keyword from the user, run down a list and find results which partially or fully (it’s up to you) match the keyword. In this blog, we’ll talk about two features that we feel should be provided with any user-friendly search implementation. These are related to handling search with data having accented and special characters. We’ll see how to implement these using MS SQL Server.

FluentMigrator for Database Migration

Posted on June 15, 2018 by in Database


In this blog, we’ll be looking at FluentMigrator, a database migration framework provided by .NET. FluentMigrator is a C# based framework which can be used to migrate databases, be it, creating or updating or dropping database tables OR creating stored procedures, triggers, functions OR inserting data into tables.

It can be set up in a project by installing the framework in IDE. Migration files have to be created which holds the schema for database migration.